Knowing how to answer that question will make you a better business owner -- overnight. I'm going to give you the tools here as to how I would answer that question in just a couple of minutes of research. But first, let’s brush up on a few basics.

With websites operating as the “Front Door” to many businesses -- your headlines and value propositions have never been more important communication tools as they are now. A well-crafted headline is important because it helps to engage your target audience. Your headlines are often the things that convince visitors to stick around and read the small print.

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There is no excerpt because this is a protected post.