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Case Study: NICA

NICA: The Arkansas League

The National Interscholastic Cycling Association: Arkansas League was organized in 2015 to provide a fun, safe, and high-quality mountain biking program for students in grades 6 to 12. Regardless of ability level, the Arkansas League is committed to providing a positive experience for all student-athletes. NICA Arkansas came to CFM in 2021 for a website redesign that prioritized user-friendly design and an SEO-first strategy. 

THE CHALLENGE
THE SOLUTION

NICA: Arkansas needed a higher-quality web design with SEO and user experience in mind. They came to CFM in 2021 for an SEO-First Web Design, and our team was happy to deliver a professional mobile responsive design, easy-to-use navigation, and increased keyword rankings.

Increase

0%

Organic New Users Increase
# of Contracted Keywords

0

On Page 1 of Google
# of Keywords

0

In Position #1 on Google
Lead Tracking

0%

Installed to Track Goal Completions

WHAT ARE THEY SAYING ABOUT CFM?

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"Could not be happier with the professionalism, knowledge and timeliness of our new website build for arkansasmtb.org
Haley and her team rebuilt an entirely new website that is the envy of all the other NICA leagues."

Terry Coddington
Associate Regional Director

Where's the Proof?

All Users

NICA-All-Users

New Organic Users

NICA-Organic-Users

Data taken from Agency Analytics (from Google Analytics) as of 7.31.2021. Comparison numbers reflect progress made compared to the previous period.

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